In this episode, we talk about promoting, developing, and supporting premium plugins and themes, focused around David’s experience with Easy Pricing Tables.
- David migrated to Drip “lightweight marketing automation”
- Doug’s initial thoughts on Flywheel are positive
Thanks Dan Cameron (launching Sprout Invoices) for the email that inspired this episode!
- Easy Pricing Tables (free) was already on WordPress.org, so sales were immediate.
- Monthly revenue has been pretty stable and predictable.
- Expected renewal rate (for yearly licenses) is 15-20%, based on similar products.
- Using Easy Digital Downloads for software licenses, etc.
- Easy Pricing Tables is an “aspirin” business – success with WordPress.org
- Content marketing, such as weekly blog posts or podcast episodes
- Affiliate program (built with AffiliateWP)
- Paid reviews
- Outreach to popular blogs
- Reference posts about promoting plugins on Listly, WPScoop, and FatCat Apps
- Private Bitbucket repository for tracking changes (commits)
- Especially useful for working with a team
- Separate repositories with Easy Pricing Tables
- Handle new features and improvements – Trello boards
- David – initially by himself, then hired a full-time developer who’s also running support
- SupportBee for email-based support (Doug uses a similar product called HelpScout)
- WordPress.org tickets and SupportBee emails send push notifications to Slack