WPcast.fm

The Professional WordPress Podcast

  • Episodes
  • Reviews
  • About
  • Subscribe
  • Contact

Promoting, Developing, and Supporting Premium Plugins and Themes – WPCAST012

August 27, 2014

In this episode, we talk about promoting, developing, and supporting premium plugins and themes, focused around David’s experience with Easy Pricing Tables.

http://media.blubrry.com/wpcast/p/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST012.mp3

Podcast: Play in new window | Download (Duration: 30:24 — 27.9MB)

The Changelog

  • David migrated to Drip “lightweight marketing automation”
  • Doug’s initial thoughts on Flywheel are positive

The Core

Thanks Dan Cameron (launching Sprout Invoices) for the email that inspired this episode!

Sales

  • Easy Pricing Tables (free) was already on WordPress.org, so sales were immediate.
  • Monthly revenue has been pretty stable and predictable.
  • Expected renewal rate (for yearly licenses) is 15-20%, based on similar products.
  • Using Easy Digital Downloads for software licenses, etc.

Promoting

  • Easy Pricing Tables is an “aspirin” business – success with WordPress.org
  • SEO
  • Retargeting
  • Content marketing, such as weekly blog posts or podcast episodes
  • Affiliate program (built with AffiliateWP)
  • Paid reviews
  • Outreach to popular blogs
  • Reference posts about promoting plugins on Listly, WPScoop, and FatCat Apps

Developing

  • Private Bitbucket repository for tracking changes (commits)
  • Especially useful for working with a team
  • Separate repositories with Easy Pricing Tables
  • Handle new features and improvements – Trello boards

Supporting

  • David – initially by himself, then hired a full-time developer who’s also running support
  • SupportBee for email-based support (Doug uses a similar product called HelpScout)
  • WordPress.org tickets and SupportBee emails send push notifications to Slack

Tips & Tricks

  • Sketch – Professional digital design for Mac
  • Skype Call Recorder for Mac  – Records Skype calls, can split sides of conversation
http://media.blubrry.com/wpcast/p/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST012.mp3

Podcast: Play in new window | Download (Duration: 30:24 — 27.9MB)

Thanks for listening! If you liked this episode, please leave us a review in iTunes.

We’d love for you to comment below, or leave us a voicemail or message with your feedback.

Filed Under: Podcast • Tagged With: affiliatewp, easy digital downloads, easy pricing tables, sprout invoices, supportbee

Recommendations

Disclosure: Some of the links mentioned throughout the site are affiliate links, meaning we may receive commissions for purchases made through them. We only recommend products and services that we’ve used ourselves.

Copyright © 2022 WPcast.fm. All rights reserved. Brought to you by and .