In this week’s episode, we discuss SEO for WordPress and quick tips on what you should be setting up.
David is experimenting with price points and plans for Easy Pricing Tables.
- One of Doug’s clients:
- Tripled his traffic simply by moving to EfficientWP hosting.
- Then hit by a manual penalty for thin content and rankings plummeted.
- One of David’s old projects:
- E-commerce store on Drupal that was rebuilt on WordPress.
- They forgot to turn off “disallow search engines” on new site after migration.
- Turned it on again and traffic went back up.
- Doug’s AdSense site:
- Bought a thin content AdSense site, made some quick SEO and ad placement changes.
- The site went from making $20/month to over $100/month.
- It got penalized and now makes just a few dollars a month.
- Still came out to a 3-4X ROI, but no interest in pursuing AdSense sites anymore.
- David’s AdSense site:
- Did some grey hat SEO and link building.
- The site went on to make $100/month.
- First Penguin update completely wiped out traffic.
- He decided to let the domain name expire.
- David worked on a Shopify E-commerce store:
- Found duplication issues and implemented the rel=canonical tag.
- Organic search traffic doubled as a result.
- WordPress SEO
- The best plugin for basic on-page SEO.
- No need for anything else, including sitemap plugins.
- As Dan Norris says, “Yoast it.”
- Google Analytics by Yoast
- Integrates Google Analytics with your site.
- Allows you to remove your own visits (logged in users) from your traffic stats.
- See Episode 16, Maximizing the Potential of Google Analytics.
- Simple 301 Redirects
- Allows you to easily set up 301 redirects for deleted and moved pages.
- Fixing your 404 error pages helps with SEO and reduces lost traffic.
- Use the Screaming Frog SEO Spider tool to crawl for 404 errors.
- nRelate Related Content
- Generates a list of related posts.
- Internal links help for SEO, as well as keeping your visitors engaged.
Do you have any horror stories? Please share your comments and questions below!