In this episode, we go beyond the basics of Google Analytics and talk about how you can use it effectively.
Podcast: Play in new window | Download (Duration: 15:12 — 14.0MB)
The Changelog
- David making progress on Ninja Forms Zapier integration, MailChimp email opt-in plugins
- Doug going to WordCamp Providence over the weekend
The Core
Google Analytics Overview
- Tracks the visitors on your website
- The right choice for 99% of sites
- Upgrade to Universal Analytics – advanced features and it will become the standard
What Plugins To Use:
- Google Analytics for WordPress (by Yoast)
- Google Analyticator
- Segment.io (aggregates multiple analytics services)
- In settings, make sure to exclude logged in users
Choosing KPIs
- Vanity metrics vs. actionable insights
- Vanity: pageviews, time on site
- Actionable: conversions, revenue, etc.
- How To Get Started Measuring Online Marketing ROI (David’s blog post)
Proper Setup
- Goals
- Track events, assign values to conversions, create goal funnels
- https://www.youtube.com/watch?v=6IzxqN0WLjM
- E-commerce Revenue Tracking
- Depends on shopping cart
- Easy Digital Downloads E-commerce Tracking plugin by Dan Lester from WP G Login
- Events, e.g. “clicked buy now button”
- Need help? Julian at jjanalytics.com
Segmentation
- Example: number of leads you got last month from your SEO campaign
- Make segments based on demographics, traffic sources
- Video tutorial: https://www.youtube.com/watch?v=X0rgxe-4QAY
Dashboards
Tips & Tricks
- Majestic Casual Deep House – YouTube channel
- iStatPro – Mac dashboard widget for stats like CPU/memory usage, temperature, etc.
Podcast: Play in new window | Download (Duration: 15:12 — 14.0MB)
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