Behind the Scenes of Easy Pricing Tables – WPCAST022

This week’s episode is a behind-the-scenes look at David’s flagship product at Fatcat Apps, Easy Pricing Tables.

The Core

Easy Pricing Tables is a plugin that makes it easy to create pricing and comparison tables.

Why Another Pricing Table Plugin?

• Easier to use.
• Hand coding is time consuming.
• Unhappy with existing solutions, “scratching his own itch.”
• Clean, responsive design.

Building the Plugin

• David coded it himself, then handed it over to a developer to focus on business development.
• Making a good UI was 70-80% of the work.

Marketing Plan

• Verified the market, make sure you’re building something people actually want.
• Made a good free version for the WordPress.org plugin repository.
• Some SEO.
• Built a good product that people would like and recommend.
• Has an affiliate program, but most people find the plugin organically.

1 year After Launch

• Over 63,000 free downloads.
• Lots of mentions.
• Integrations, including WooCommerce One Page Checkout, which happened organically.

Plans for the Future

• More new designs for the paid version.
• Re-vamped UI with a WYSIWYG interface like Easy Opt-Ins.
• Build up the affiliate program – offering a 50% commission.
• Integrations and partnerships with other themes and plugins.

You can find more about Easy Pricing Tables on David’s site, Fatcat Apps.

Please share your comments and questions below!