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Building an Audience, Becoming an Authority with Matt Medeiros – WPCAST024

November 19, 2014

This week, our guest is Matt Medeiros, who runs the most famous WordPress podcast, Matt Report. He’s also the co-founder of Slocum Studio and creator of the Conductor Plugin.

http://media.blubrry.com/wpcast/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST024.mp3

Podcast: Play in new window | Download (Duration: 32:01 — 29.4MB)

The Core

The Matt Report Podcast

  • Matt Report
  • Matt started so people can hear from the big names in the WordPress business world.
  • Podcasting advice:
    • Don’t do a podcast as throw-away media – put in the work to do it right.
    • Don’t make an exact copy of another podcast.
    • Provide your guests with a quality experience and they will promote you.
    • Having big influencers as guests helps with promotion.
    • Podcasting is relationship building. It’s beneficial though not easily measurable.
    • Think about your audience. Be deliberate and focused.
    • The WordPress podcast space is growing, but it’s competitive.
    • People only have so much time to listen to podcasts. Find a way to be different.
  • Even within the WordPress niche, there are sub-niches like plugins (WP Plugins A-Z).
  • Other content marketing – do a lot of outreach, produce media, measure later.
  • It’s important to try things even if they don’t scale (see the essay by Paul Graham).

Conductor Plugin

  • Conductor Plugin
  • Provides a quick and easy way to display content in different ways.
  • Matt saw the need for the plugin after building this type of solution for his own clients.
  • Also created the Note Plugin (free plugin for front-end editing text widgets).
  • Made an impressive demo for Conductor using content from The New Yorker.
  • Launched a successful paid beta to validate demand for the product.

If you’re not already listening to Matt Report, you should be! Also follow @mattreport.

http://media.blubrry.com/wpcast/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST024.mp3

Podcast: Play in new window | Download (Duration: 32:01 — 29.4MB)

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Filed Under: Podcast • Tagged With: conductor plugin, matt medeiros, matt report, note plugin, podcasting, slocum studio

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