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The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

September 16, 2015

In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.

http://media.blubrry.com/wpcast/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST045.mp3

Podcast: Play in new window | Download (Duration: 27:43 — 22.2MB)

The Core

  • Barry Kooij from the Netherlands, develops and sells his premium plugins on Never5
  • Organizer of WordCamp Netherlands
  • Used to work for WooThemes (on WooCommerce)
  • Left to focus on his own projects when WooThemes was acquired by Automattic
  • 4 premium products:
    • Related Posts for WordPress – caches related posts, works with custom post types
    • Download Manager – monitors file downloads, uses the extension model
    • Post Connector – connects post types to each other
    • WP Car Manager – for managing vehicles
  • Handles everything himself, with remarkably fast support response times
  • 70-80% of sales come via wordpress.org or the free plugins
  • Benefits of extension model (Download Monitor)
    • Can add features without cluttering the original product
    • Easier to get repeat customers with cross-sells and upsells
    • Lower barrier to entry – easier to sell multiple small extensions than a big one
    • People may feel like they are paying for more features than they are using
  • Website: http://www.never5.com
  • Twitter: @CageNL
http://media.blubrry.com/wpcast/wpcast.fm/wp-content/blogs.dir/483/files/episodes/WPCAST045.mp3

Podcast: Play in new window | Download (Duration: 27:43 — 22.2MB)

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Filed Under: Podcast • Tagged With: automattic, download monitor, extension, never5, related posts, woocommerce, woothemes, wordcamp, wordcamp europe

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