In this episode, we we answer a listener question about refunds and discuss the future of WPcast.
Podcast: Play in new window | Download (Duration: 11:07 — 10.2MB)
The Changelog
- Zapier t-shirts received, pictures on Twitter:
.@Doug_Yuen @davidhme got my @zapier tshirt through the post today yay! Thanks guys! pic.twitter.com/K1VXaKQAjf
— Jonathan B Strong (@jonbstrong) February 3, 2015
Wearing my new @zapier t-shirt courtesy of WP Cast @davidhme pic.twitter.com/anhIcyiOI6
— Kyle Maurer (@MrKyleMaurer) February 1, 2015
- David: Easy Pricing Tables 2.0 is now out
- Doug: returning to the US for a while
The Core
Listener Question: How To Handle Refunds for a Premium WordPress Plugin
Part 1: “In your business, how do you handle customers who take a few hours of your (of your assistants) time and then ask for a refund?”
- Support should be built into the price of the plugin
- Sometimes you need to write it off as the cost of doing business
- Some people will be a lot of trouble, but most people will probably never require support
- Consider refunding people if they seem like they will require a lot of support work
Part 2: “I am thinking I am going to separate the plugin from the support, so two products. The support will be optional. This way for people who don’t need support, I can offer a lower price. For those who do, and eventually need a refund. I still make money off the time spent on them, because support will not be refundable, only the plugin.”
- We don’t think this is a good idea – everyone expects at least a certain level of basic support
- Consider adding a priority support option like Easy Digital Downloads
WPcast Update
- We might go a while between episodes, since we won’t be publishing on a weekly schedule anymore
- Stay in touch – subscribe on iTunes
- Sign up for our list – we’ll be mailing the list when we post new episodes
- We’re looking for more listener questions and episode ideas
- We’ll continue to bring in interesting guests
- We’ll be doing quarterly reports on how we’re doing with our goals for 2015
Podcast: Play in new window | Download (Duration: 11:07 — 10.2MB)
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