In this episode, we talk about pricing models for premium themes and plugins, and what you should be considering, whether you’re the seller or the consumer.
- Doug hired an apprentice – podcast listener Daniel Morosan!
- We now have 25 5-star reviews – thanks to Yamblaza and Vivedj
- David living in Bangkok, working at The Hive
- Voicemail from Joe Magnotti of Empire Flippers – so we’re finally on Stitcher now!
One-Time vs. Recurring
- Generally a higher single upfront cost
- Lifetime support and updates may not be sustainable (Genesis [affiliate link] still does it)
- Generally a lower upfront cost
- Support and updates for 1 year from purchase
- Usually a discounted renewal rate, typically a discount of 25-50%
- People can still use it if they don’t renew
- People can’t use it if they don’t renew
- Businesses that switched from one-time to recurring (WooThemes, CobaltApps [affiliate link])
- Businesses that offer both pricing options (WPML, OptinMonster)
- Businesses that dropped support and updates for one-time purchases (LeadPlayer, Premise)
Number of Features vs. Number of Site Licenses
- Site licenses:
- Various plans such as single site, 3-5 sites, 10 sites, 50 sites, unlimited sites
- Is it worth offering an unlimited site license?
How Much Should You Charge?
- We recommend pricing on the higher side, don’t compete on price like on CodeCanyon
- You need to keep support time/costs in mind
- Typical range for individual themes is $40-100, for plugins we recommend $29+