Now that the first quarter of 2015 is over, we talk about our progress on our goals for the year.
Podcast: Play in new window | Download (Duration: 17:58 — 16.5MB)
The Core
We previously discussed our 2015 goals in episode 30. This is our progress so far, after Q1:
- Business financial
- Doug: Double revenue, recurring revenue, and profit
- Status: Revenue is currently on track to be less, but recurring revenue and profit are up
- Plan: Concentrate on website in a day packages, new SaaS
- David: Double Easy Pricing Tables revenue
- Significantly increase LTV by experimenting with pricing, info products
- Figure out additional channels for Easy Pricing Tables (affiliates, biz dev)
- Status: Done (big difference was v2.0, not much going on in terms of channels and LTV)
- Plan: Later this year, release v3.0: new UI, better shopping cart integrations (and opportunities for cross promotions), more designs
- Doug: Double revenue, recurring revenue, and profit
- Business development
- Doug: Launch at least 2 premium plugins
- Premium version of iTunes podcast review plugin?
- Audio player styling plugin?
- Multisite management plugin?
- Status: In progress – working on podcast review SaaS
- Plan: Launch within a month or so, maybe do the premium plugin in Q3
- David: Get traction with Easy Opt Ins
- In repository, affiliates
- Possible rebranding/renaming
- Build it to the level where it can support a full-time developer
- Status: Not there yet, but made significant progress, rebranded
- Plan:
- Product roadmap:
- 1.3 Analytics, mobile popups, offers
- 1.4 UI overhaul
- 1.5 Integrations and targeting
- 1.6 New designs and more advanced features
- Marketing
- Content marketing
- PR
- Affiliates
- Publish additional plugins, 1 or 2 in Q2
- Product roadmap:
- Doug: Launch at least 2 premium plugins
- Content
- Doug: Produce 100 pieces of content for the year (podcast episodes, blog posts, etc.)
- Status: Fail – just 8 (WPcast)
- Plan: Probably not going to meet the goal, not the right use of effort
- David: 5X our WPcast downloads, promote the podcast, USP, differentiate
- Status: Fail
- Plan: 2 pieces of content per week (starting a new podcast – marketing podcast with limited episodes)
- Doug: Produce 100 pieces of content for the year (podcast episodes, blog posts, etc.)
- Health
- Doug: Run a marathon in under 3:45
- Status: Fail – didn’t run any marathons this year
- Plan: 1 or 2 in Oregon this year
- David: Work out 5 times/week (StrongLifts, yoga)
- Status: Fail – only worked out 3x/week
- Plan: Continue StrongLifts, work on yoga and mobility
- Doug: Run a marathon in under 3:45
- Reading
- Doug: Read 50 books
- Status: Not on track – just 7
- Musashi
- Zero to One
- Traction
- Plan: Continue
- Status: Not on track – just 7
- David: Read 30 minutes/day
- Status: Probably reached 30 minutes/day on average, completed 10 books
- A Guide to the Good Life
- Stranger in a Strange Land
- Plan: Keep going
- Status: Probably reached 30 minutes/day on average, completed 10 books
- Doug: Read 50 books
What are your goals and progress for 2015? We’d love to hear what you have to say in the comments below!
Podcast: Play in new window | Download (Duration: 17:58 — 16.5MB)
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