Why Reputation Matters – WPCAST033

In this episode, we discuss the importance of reputation in business. We noticed that a high percentage of our own software purchases are driving by reputation and/or referrals.

The Changelog

• Doug: New approach – website in a day, website in a week at EfficientWP.

The Core

• The importance of reputation
  • Leads to word of mouth.
  • Using or buying products from people we know/follow and trust without much hesitation (Rob Walling, Pippin Williamson, Brian Casel, etc.)
  • Taking advice from those people more seriously than from others
• Building reputation – tactics
  • Quality content – blog, podcast, etc. that isn’t just created for the sake of creating content
  • Direct interaction – comments, emails, phone/Skype, meeting in person, intelligent forum discussions
  • Attending and speaking at WordCamps, conferences
  • “good” products – plugins, info products, etc. both free and paid
• Losing reputation
  • Poor products, poor support
  • Hearing stories about (unnamed) people we know getting burned on deals
• How to show references/recommendations: testimonials, LinkedIn, case studies