Starting Your First WordPress Plugin Business – WPCAST028

This week, we’re answering some questions about starting a plugin business. We discuss licensing options, and some ideas on how to pick what plugin to start with.

Changelog

• Thanks Danny Flood for the 5-star review! Danny hosts the OpenWorld podcast.

The Core

• Response to a question from Scott Paterson
• Breakdown of license purchases – 1 site vs multiple site licenses
  • David’s breakdown on Easy Pricing Tables
  • Pricing anchors – # of site licenses vs. features (see our Pricing episode)
• What plugin to make?
  • Phil Derksen – WP Stripe plugin
  • David’s suggestion: Ninja Forms / WooCommerce / Easy Digital Downloads extension
  • Existing marketplace
  • Easy way to get started with an extension – can ship faster, learn the ropes
  • It’s also good to build something you know there’s a demand for (existing plugins that are being used) and not fulfilled (bad reviews for those plugins)
  • Ninja Forms does 1st-level support
• You can’t expect to hit it big with your very first plugin, it’s going to be a learning experience.
• Getting started is the hardest part. Avoid “analysis paralysis” or being a perfectionist.
• Also relevant, Matt Mullenweg’s post: 1.0 is the Loneliest Number.
  • “If you’re not embarrassed when you ship your first version you waited too long.”
  • “Ship early and often.”